Designing Meaning Through AI, Content, and Marketing

Who is Daniel?

I am a content analyst, marketing professional, AI artist and researcher. I’ve worked in various creative and analytical roles in marketing agencies and startup ventures over the past ten years. I currently am a freelance marketer and entrepreneur working on a variety of projects related to artificial intelligence and content production. On the side I engage in research focused on AI, decision-making, ethics, and memetic philosophy.

Resume

Marketing Strategist: Integrating Insights to Drive Results

📍 Eugene, Oregon, United States

✉️ [email protected] | 🌐 LinkedIn

Summary

Strategic Marketing Specialist with 10+ years of experience integrating insights across digital channels to drive engagement and conversions. Expertise in SEO, content strategy, paid advertising, PR, and AI-driven marketing solutions. Proven track record of:

• Increasing organic traffic by 50% through optimized content and SEO strategies.
• Managing $500K+ in ad spend, achieving an average ROAS of 4.5x.
• Leading multi-platform social campaigns, boosting engagement by 35%.Passionate about leveraging AI and collaborative intelligence to craft data-driven marketing strategies.

Skills & Tools

Marketing & Strategy

✔ Content Strategy & Copywriting

✔ SEO & Keyword Research (Google Analytics, SEMrush, Ahrefs)

✔ Email Marketing & CRM (HubSpot, Mailchimp)

✔ Social Media Marketing (LinkedIn, Twitter, Instagram, Facebook)

✔ PR & Editorial Outreach

✔ Paid Advertising (Google Ads, Meta Ads, LinkedIn Ads)

AI & Automation

✔ Generative AI: ChatGPT, Claude, Perplexity

✔ AI Image/Video: Midjourney, Runway, 11Labs

✔ Web & No-Code: Squarespace, Wix, Canva

Professional Experience

Freelance (Self-employed) – Freelance Writer

📍 Springfield, Oregon | 📆 March 2022 – Present

• Created SEO-optimized blog content, increasing organic traffic by 50% in 6 months.
• Used AI-driven content tools (ChatGPT, Claude, Perplexity) to reduce content production time by 40%.
• Designed high-converting marketing assets in Canva, boosting audience engagement by 25%.
• Developed 5+ client websites in Squarespace & Wix, improving UX and reducing bounce rates by 30%.

FPW Media – Marketing Specialist

📍 Springfield, OR | 📆 May 2022 – March 2023

• Secured 15+ editorial placements via PR & podcast outreach, increasing brand awareness by 30%.
• Managed $150K+ in ad spend, achieving an ROI improvement of 3.8x through A/B testing.
• Led cross-platform social media marketing, growing audience engagement by 30% in 6 months.
• Developed an AI-driven content blog pipeline, streamlining topic research, drafting, and publishing, which increased content output by 30%

Mountain Rose Herbs – Digital Marketing Strategist

📍 Eugene, OR | 📆 May 2019 – March 2020

• Increased website traffic by 25% through SEO and paid search optimization.
• Managed email automation for 200K+ subscribers, increasing email open rates by 25%.
• Handled $100K+ in advertising budgets, optimizing paid search and social campaigns for 4.2x ROAS.
• Led SEO improvements, reducing bounce rate by 20% and increasing dwell time by 15%.

Imagination International Inc. – Digital Marketing Strategist

📍 Eugene, OR | 📆 March 2016 – March 2019

• Developed and executed $50K+ paid media campaigns, increasing conversion rates by 35%.
• Optimized CRM email automation, leading to a 25% increase in lead conversions.
• Led SEO initiatives, increasing organic search traffic by 30% YoY.
• Analyzed campaign data to optimize CTR and engagement, boosting retention by 20%.

Cause Analytics – Content Strategist & Analyst

📍 Southampton, UK | 📆 June 2012 – February 2016

• Conducted competitive market intelligence research, improving strategic positioning for 10+ clients.
• Created thought leadership content, increasing website traffic by 60% over 3 years.
• Developed a survey analytics solution, providing real-time insights to key stakeholders.
• Authored data-driven whitepapers, enhancing client credibility and sales conversions.

Funk/Levis & Associates – Social Media Manager

📍 Eugene, OR | 📆 November 2014 – June 2015

• Managed 7 client social media accounts, growing follower engagement by 35%.
• Led paid social campaigns, improving CTR by 30% through A/B testing.
• Developed a content calendar strategy, boosting brand consistency and user retention.
• Provided web & social analytics reporting, optimizing content for maximum reach.

Open Intelligence Ltd. – Content Analyst

📍 United Kingdom | 📆 March 2010 – February 2012

• Conducted content analysis & knowledge management (KM), streamlining client data insights.
• Contributed to a published industry article, reinforcing thought leadership in KM.
• Worked in a multi-cultural environment, developing international research skills.

Education

🎓 QUT (Queensland University of Technology) – Master's in Information Technology, Digital Environments (2012 - 2013)

🎓 University of Oregon – International Studies, Minor in Communications (2007 - 2011)

🎓 Lane Community College – Theater Arts Coursework (1999 - 2002)

Knowledge to Explore